Nike is promoting its sponsorship of the USA Womens Soccer team in the FIFA Womens World Cup with “Pressure Makes Us”, an integrated advertising campaign. Members of the USWNT team feature in a series of commercials following their progress on a nine month journey towards the championships in Germany. The campaign is online at nikesoccer.com/PressureMakesUs,, the NikeSoccer YouTube channel, Facebook, and Twitter. “Pressure is always there. There’s no fighting it. There’s only thriving on it.”
Imagine there were no legends, no fans, no expectations. What if for the first time there were no pressure? Then we wouldn’t stand a chance. Click on the image below to play the latest Pressure Makes Us commercial in YouTube (HD)
Click on the image below to play the Pressure Makes Us video in YouTube (HD)
Click on the image below to play the Agility Test video in YouTube (HD)
Click on the image below to play the Treadmill Test video in YouTube (HD)
Click on the image below to play “The Journey Begins” in YouTube (HD)
The Pressure campaign was developed at Wieden+Kennedy, Portland.
Editor was Matthew Hilber at Joint Editorial.