Nike France vs New Zealand

Nike‘s connection with rugby in France in 2007 was celebrated with a print advertising marking the fateful match between the XV de France and New Zealand’s All Blacks at the Rugby World Cup on 6 October. The “Le Coq” (The Cock) print ad was associated with Nike’s Projections television advertising campaign.

Nike Le Coq France vs NZ Rugby World Cup 2007


The Nike Rugby campaign was developed at at DDB Paris, by creative directors Alexandre Herve and Sylvain Thirache, art director/ typographer Benjamin Marchal, copywriter Céline Landa, account supervisors Thomas Granger, Paul Ducré and Fabien Donnay, advertiser’s supervisor Thomas Fabre.