Nike Chosen extreme sports shot at night

Nike has released a new commercial, “Chosen”, bringing together footage from skating, surfing, BMXing and snowboarding. The Chosen connects the “Just Do It” slogan to extreme sports in footage shot at night over two years in seven locations, Hawaii, Florida, New York, Los Angeles, Whistler, Aspen and Bali. 25 athletes do their thing, with lighting, pyrotechnics and stunts reminiscent of a rock concert. The Nike Chosen campaign includes a contest, online on Facebook and at, inviting skaters, surfers, BMX riders, snowboarders and skiers to submit a video of their crew. The winners, selected by fans, athletes and Nike, will have the chance to travel with the Nike team while getting access to exclusive Nike products and experiences.

Nike Chosen Just Do It Flames

Click on the image below to play the Nike Chosen video.

Nike Chosen Contest Invite

Your post-ad adrenaline hike need not go to waste. Nike admonishes viewers to represent their crew — be you skater, surfer or biker — and turn in your own videos for a chance to “live the life of the pros.” The Nike Chosen video contest is your crew’s opportunity to take the stage and live like a pro. Submit a video featuring your crew’s creativity and style. The chosen crew will score the ultimate prize: premium travel, exclusive events and custom product. Five minutes of video could win you the experience of a lifetime. Click on the image below to play the Contest Invite video.

Behind the scenes

Go behind the Ski scenes of the Nike JUST DO IT commercial with TJ Schiller, Andreas Hatveit, Jossi Wells and Simon Dumont as they light up Aspen. Click on the image below to play the video.

Taking on LA’s rooftops and rails, skateboarders Garrett Reynolds, Dennis Enarson, and Nigel Sylvester take you behind the scenes of the NIKE CHOSEN.

Go behind the scenes of the new Nike JUST DO IT commercial with Julian Wilson, Kolohe Andino, Michel Bourez and Laura Enever as they light up the beaches of Bali, Orlando and Hawaii at night.

Nike Chosen Credits

The Chosen campaign was developed at 72andSunny by executive creative directors John Boiler and Glenn Cole, designer Rob Teague, creative directors Jason Norcross and Matt Murphy, copywriter Cody Osborne, director of film production Sam Baerwald and producer Danielle Tarris, working with Nike global brand communications director Ean Lensch and global advertising director David Reti.

Filming was shot by director Lance Acord via Park Pictures with camera team Dave Seaone, Don King and Greg Schmidt, producer David Mitchell, executive producers Jackie Kelman Bisbee, Justin Pollock, and Mary Ann Marino.

Editorial work was done at Final Cut by editors Chris Jones, Graham Turner and Ben McCambridge, producers Marie Foley and Jennifer Miller, and executive producer Saima Awan.

Visual effects were produced at The Mill by Flame artist Bill Higgins and senior producer Arielle Davis. Telecine was produced at Company 3 by colorist Sean Coleman.

Audio post production was done at Lime Studios by mixers Rohan Young and Joel Waters. Sound effects were produced at Barking Owl, by sound designer Michael Anastasi, executive producer Kelly Fuller. Music is by Hanni El Khatib.