New York Lottery Mother’s Day

New York Lottery has been promoting a Mother’s Day draw with a print advertising campaign, “Therapist”. “Because my therapist says it’s not your fault. Pay her back. No, really. Pay her back.”

New York Lottery Therapist


The Therapy print ad was developed at DDB New York by chief creative officer Matt Eastwood, executive creative director Menno Kluin, creative director/copywriter Lisa Rettig-Falcone and creative director/art director Steve Kashtan, illustrator/typographer Jessica Hische and art buyer Carol Brandwein.