New Straits Times Perspectives
The New Straits Times in Malaysia ran an integrated advertising campaign in 2010 designed to heighten awareness of the newspaper’s transparency in news reporting. Three posters/print advertisements, “Riot”, “Smuggling” and “Exploitation” followed world events, encouraging readers to see the bigger picture for themselves. “Riot” won the Grand Prix award in the Poster Lotus category at Adfest 2011, and the campaign won a Bronze Outdoor Lion at Cannes International Festival of Creativity.
The New Straits Times Behind The Scenes campaign was developed at McCann Erickson Malaysia, Petaling Jaya, Malaysia, by executive creative directors Ean-Hwa Huang and Szu-Hung Lee, creative director/copywriter/ art director Jules Tan, art director Jerome Ooi, copywriter Benjamin Ng, photographer Loh Lin Shan at ImageRom, computer artists Soon and Byee, account supervisor Andrew Pinto, account manager Alexis Young, working with New Straits Times Press marketing director Zuraida Mohamad.