The NCAA March Madness basketball tournament comes to a close this week with the Final Four. Amidst the excitement of competition, a new NCAA spot, Bouncing Ball, reminds viewers to remember future student athletes through the “Donors Choose” Program ). The commercial takes a bouncing ball on a journey through a typical town to a school yard where it’s happily greeted by kids and their coach.
Click on the image below to play the video in YouTube (HD)
The Bouncing Ball ad was developed at Y&R/SF, San Francisco, by executive creative director Kevin McCarthy, creative director Chris Toffoli, art director Juan Contreras, copywriter Carlo Guardascione, executive producer Debra Trotz, senior producer Melinda Estey.
Filming was shot by director/editor Doug Walker via Mirror Films, Los Angeles, with director of photography Vasco Nunez, executive producer Eric Barrett, head of production Lorraine Schreyer, line producer Lisa Tesone.
Editor was Tim Fender at Beast with executive producer Jon Ettinger.
Music and sound design were produced at Volume Music & Sound, San Francisco, by composer David Della Santa.