Muller Israel, the dairy food company, is running a CGI-rich commercial, “Simply Fruit”, set in the Swiss Alps. A peach narrowly misses being picked by a blonde orchard worker but does what it must to get into the yoghurt.
Click on the image below to play the video in YouTube (HD)
The Simply Fruit ad is part of a series developed at Yehoshua TBWA, Tel Aviv, Israel.
Filming was shot in a studio in Hungary by director Eric Wills via Kadishzon.
Post production (design, animation, effects and matte paintings) was done at Gravity, Tel Aviv and New York, by chief creative director, VFX supervisor/creative director Ilan Bouni, head of art and design Israel Breslev, heads of 3D & compositing Yoav Savaryego and Yuval Levi, lead Flame artist Nic Seresin.