Müller Peach Simply Fruit

Muller Israel, the dairy food company, is running a CGI-rich commercial, “Simply Fruit”, set in the Swiss Alps. A peach narrowly misses being picked by a blonde orchard worker but does what it must to get into the yoghurt.

Muller Peach Girl picks fruit


Click on the image below to play the video in YouTube (HD)

Credits

The Simply Fruit ad is part of a series developed at Yehoshua TBWA, Tel Aviv, Israel.

Filming was shot in a studio in Hungary by director Eric Wills via Kadishzon.

Post production (design, animation, effects and matte paintings) was done at Gravity, Tel Aviv and New York, by chief creative director, VFX supervisor/creative director Ilan Bouni, head of art and design Israel Breslev, heads of 3D & compositing Yoav Savaryego and Yuval Levi, lead Flame artist Nic Seresin.

Muller Peach Bluescreen

Muller Peach after post production

Muller Peach Bluescreen

Muller Peach after post production

Muller Peach Bluescreen

Muller Peach after post production

Muller Peach Bluescreen

Muller Peach after post production

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  • http://www.lhi.co.il Lior

    Hi. You are also welcome to checkout the digital campaign made for the ad by LH-Media. It uses synchronized banners and rich-media. (roll over the middle banner).

    Link.