Müller Little Bit of Wünderful Stuff
Müller, the British yogurt and chilled pot dessert brand, is running ‘Wünderful Stuff, an advertising campaign featuring a range of loved cartoon characters. At the centre of the campaign is a 90 second television commercial in which a dull gray landscape is transformed by a wünderising robot and the arrival of pop culture icons such as Mr. Men, Yogi Bear, Muttley, and KITT, the talking car from the Knight Rider TV series, stirring a little bit of Wünder into everyday life. The ‘Wünderful Stuff’ multi-media campaign, launched today, also includes video on-demand, outdoor, online, print, cinema, social media and point-of-sale advertising. Creative build billboards will see the characters come to life across prime locations such as London’s Cromwell Road.
The Wünderful Stuff campaign was developed at TBWA\London by executive creative director Andre Laurentino, creative director/copywriter Mike Nicholson, creative director/art director Paul Pateman, art directors/copywriters (Print/Digital) Nicholas Tasker and Phoebe Coulton, agency producer (TV) Jason Ayers, agency assistant producer Natalie Spooner, business director Emma Massey, strategy director Toto Ellis, art buyers Louise Cripps and Claire Delafons, head of design Murray Wyse, head of digital delivery Charles Nartey, account planner Tom Claridge, account managers Justin Martin and James Rice, working with Lee Rolston, marketing director at Müller.
Media was handled at Mediacom.
Filming was shot by director Antoine Bardou-Jacquet via Partizan Lab with director of photography Glynn Speeckaert, animation director Mustashrik Mahbub, producers David Stewart, Isabella Paris and Henry Scholfield.
Editor was Bill Smedley at Work Post, London.
Post production was done at The Mill, London, by producer Gemma Humphries, colourist James Bamford, lead 3D artist David Fleet, lead Flame artist Richard de Carteret.
Sound was produced at Jungle Studios, London, by sound engineer Nigel Manington and composer Guy Farley.
Photography was by Nigel Davies and Laurence Haskell. Print and digital production was done at E-Graphics by retouchers Boyd Necker and Steve Lucas, studio manager Dave Card, production manager Lee Morley, with post production at Demon Studio, Partizan Lab and The Mill.
Tagged: André Laurentino, Antoine Bardou-Jacquet, Bill Smedley, Demon Studio, E-Graphics, Glynn Speeckaert, Guy Farley, Jungle Studios, Laurence Haskell, Mediacom, Mike Nicholson, Nicholas Tasker, Nigel Davies, Partizan, Paul Pateman, Phoebe Coulton, TBWA, TBWA\London, The Mill, Work Post