MTV Gif Me More

MTV Networks International (MTVNI) has launched “Gif Me More”, a pan-regional MTV Mobile brand advertising campaign. The campaign is the first global advertising campaign to feature animated GIFs (Graphics Interchange Format characters) in a series of adverts. ‘Gif Me More’ is a full 360 advertising campaign with three adverts, ‘Rodrigo’, ‘Parking’ and ‘Cheerleader’ featuring the GIF God. The campaign is online at Gif God Facebook page and Gif God Twitter page, with a press page.

MTV Gif Me More


Brian is an average student. He’s more interested in girls than in classes. He’s going to meet a hugely successful animated GIF. Edgy, super cool and so sexy… all the girls are crazy about him. First totally jealous, Brian is quickly going to follow the example of his mentor and will eventually be rewarded.

Rodrigo from BUZZMAN on Vimeo.

Being on the official Cheerleaders’ team is a dream for a lot of girls. So many applicants, so few elected. So, when an animated GIF crashes and breaks all the records, finger in the nose, of course it’s irritating. But our heroine has an iron will. She’s going to walk into the animated GIF’s steps and will finally be rewarded.

Cheerleader from BUZZMAN on Vimeo.

Getting an awesome car for tuning contests takes weeks, sometimes even months, of passionate work. When on a fine day, an animated GIF wipes out everyone so easily at a contest, our hero is totally devastated. But he’s hanging on to his goal, follows the GIF’s example and will finally be rewarded.

Parking from BUZZMAN on Vimeo.

Credits

The Gif Me More campaign was produced at Buzzman, the agency which was responsible for the ‘Hunter shoots a bear’ hit campaign, with director Keith Schofield.

Keith Schofield – Director from BUZZMAN on Vimeo.

MTV Gif Me More

MTV Gif Me More

MTV Gif Me More

MTV Gif Me More

MTV Gif Me More

MTV Gif Me More Interview

Filed under: Commercials, Interactive, MTV, Print

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