MTV Chopsticks

MTV Brazil is continuing the “A musica nao para” campaign with MTV Chopsticks, a placemat with a drum kit paced on tables in Kappa Sushi restaurants in Brazil. Diners waiting for their sushi find themselves picking up the Kappa Sushi chopsticks and drumming away on the placemat. MTV is expected to distribute about 30 000 games to eleven restaurants in the chain in Sao Paulo and ABC Paulista. “Você enxergou uma baqueta. A música não para MTV”. “Have you ever seen a drumstick? The music never stops.”

MTV Chopsticks


Click on the image below to play the Chopsticks video in YouTube (HD)

Click on the image below to play the A Musica Nao Para video in YouTube (HD)

Credits

The Chopsticks campaign was developed at Loducca, Sao Paulo, by chief creative officer Guga Ketzer, creative directors Cassio Moron, Marco Monteiro and Pedro Guerra, art director Rafael Baretta and copywriter Alex Adati

Music is Chelsea Dagger by The Fratellis.

Filed under: Ambient, Commercials, Design, MTV, Print

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  • http://www.3rddesign.com 3rddesign

    This is very cool. While waiting for your order you can still have time to be a drummer for a while. Anyway I love to eat in Chinese restaurant with chopsticks. I love to drum the table but I think the table is still dirty. It is cool to have a placemat like that.

  • http://donquiposte@blogspot.com Clibas Chasseraux

    Sorry to say that. I am a brasilian and the translation you’ve made is incorrect. A proper one would be:
    “Have you seen a drumstick? Music never stops”