MTV Brazil is continuing the “A musica nao para” campaign with MTV Chopsticks, a placemat with a drum kit paced on tables in Kappa Sushi restaurants in Brazil. Diners waiting for their sushi find themselves picking up the Kappa Sushi chopsticks and drumming away on the placemat. MTV is expected to distribute about 30 000 games to eleven restaurants in the chain in Sao Paulo and ABC Paulista. “Você enxergou uma baqueta. A música não para MTV”. “Have you ever seen a drumstick? The music never stops.”
Click on the image below to play the Chopsticks (A Musica Nao Para) video.
MTV Chopsticks Credits
The Chopsticks campaign was developed at Loducca, Sao Paulo, by chief creative officer Guga Ketzer, creative directors Cassio Moron, Marco Monteiro and Pedro Guerra, art director Rafael Baretta and copywriter Alex Adati.
Music is Chelsea Dagger by The Fratellis.