MS Sabotages Your Central Nervous System

Multiple Sclerosis Society Auckland Region worked with Whybin\TBWA\Tequila, Auckland to develop a print advertising campaign portraying the impact of MS on sufferers. MS is a disease that disrupts messages between the brain and the body, causing a loss of control. For many sufferers it can feel like they’re a passenger in their own body, with a monster at the controls.

MS Sabotage print ad


MS Sabotage print ad

Credits

The Sabotage campaign was developed at Whybin\TBWA\Tequila, Auckland, by executive creative director Andy Blood, creative directors Carl Lough and Chris Childerhouse, illustrator Lauren Marriott, account manager Jenny McMillian.