Mr Lube or Dear John

Mr Lube, the Canadian oil change and car maintenance chain, has released “Dear John”, a new television commercial contrasting their straight forward service with the over-personalised approach of car dealers. The Dear John ad is a classic girl-meets-guy, girl-buys-car-from-guy, girl-ditches-guy-for-Mr.-Lube-because-gu­y-is-too-clingy-and-demanding. Also a bit too hairy.

Mr Lube Dear John letter

Click on the image below to play the Dear John video.

Dear John Credits

The Dear John ad was developed at Rethink Canada, Vancouver, by creative director Ian Grais and Chris Staples, copywriter Rob Tarry, art director Carson Ting, producer Shelley Stevens, account manager Carrie Panio,

Filming was shot by director Eric Yealland via Industry Films, Toronto with line producer George Johnson.

Post production was done at Cycle Media, Vancouver. Sound was produced by Wayne Kozak Audio Productions, Vancouver.