Mr Lube or Dear John
Mr Lube, the Canadian oil change and car maintenance chain, has released “Dear John”, a new television commercial contrasting their straight forward service with the over-personalised approach of car dealers. “Dear John” is a classic girl-meets-guy, girl-buys-car-from-guy, girl-ditches-guy-for-Mr.-Lube-because-guy-is-too-clingy-and-demanding. Also a bit too hairy.
Click on the image below to play the Dear John video in YouTube (HD)
The Dear John ad was developed at Rethink Canada, Vancouver, by creative director Ian Grais and Chris Staples, copywriter Rob Tarry, art director Carson Ting, producer Shelley Stevens, account manager Carrie Panio,