Motorola Redefines Abundance

Motorola Japan is running a 3-part video series connecting the Motorola Photon 4G WiMAX Android device with Social 0.0 Lab, a 3-part video series rethinking abundance. The videos, in Japanese with English subtitles, invite us to go back to basics, challenging the materialist approach to abundance with an alternative framework focused on shared imagination.

Motorola Abundance Man Naohiro Ukawa


What’s going to emerge next when social media comes to an end? Key persons who lead the cultural context in Japan got together at the “Social Lab 0.0″ to achieve an ambitious objective of finding out what’s beyond social and seeking a rich future. The social network can become vicious or at other times, become an innocent baby. What kind of future will it let us see? Click on the image below to play the Part 1 video in YouTube (HD)

The second video features messages by Daisuke Tsuda (Media Activist), Kageki Shimoda (Naoki-Prize Writer), Kyary Pamyu Pamyu (Symbolic Model of Real Harajuku), Yasumasa Yonehara (Photographer who communicates the Kawaii culture across borders) and Takashi Ikegami (Complex Systems Physicist). Do these real voices of contemporary Japan have the power to exceed drama and be the guiding light towards supreme richness? Click on the image below to play the Part 2 video in YouTube (HD)

In the third chapter, Motorola’s “social brain” heads towards releasing their spirits and building a free world. The video features Naoto Hiroyama (Orange Range, delofamilia), Rie fu (Delofamilia), Tota Hasegawa who is broadening his activities from Tomato to W+K, Akiyoshi Mishima, an artist who evolves in indeterminate form as we see in his fashion brand Fugahum, and Toshiyuki Inoko, representative of Team Lab, a modern ultra-technologist group. Will you be able to find your richness? And what kind of drama will begin from here? Click on the image below to play the Part 3 video in YouTube (HD)

Credits

“Social 0.0 Lab” was a project launched by Naohiro Ukawa, the man behind the online nightclub DOMMUNE that streams to thousands each night in Japan.

Narrator is actor/writer Shimoda Kageki, a leading commentator on Japanese culture.

Filming was shot by director Shouda Yukihero.

Filed under: Commercials, Motorola

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