Mothers Day Road Safety Message

Kunhadi (a Lebanese Youth Awareness NGO promoting Road Safety) hasl a road safety advertising campaign in association with Lebanon’s Mother’s Day, (March 21, 2011). The campaign is designed to wake up the Lebanese Youth to what they may be leaving behind if they don’t respect traffic laws. The Mother’s Day television and outdoor advertising campaign provides a twist to the custom of giving flowers on Mother’s Day.

Kunhadi Mothers Day campaign


The Mother’s Day campaign was developed at M&C Saatchi MENA, Beirut, by Regional Creative Director: Samer Younes, Head of Art: Barry Brand, Associate Creative Director: Pierre Khoury, Senior Art Directors: Hadi Syriani and Rola Ghotmeh, Associate Art Director: Ibrahim Hamdan, Copywriters: Maral Ghanma, Nizar ElHindi and Maya Macaron, Agency Producers: Elie Zreik, Saad Kaabour and Joumana Haddad, Account Team: Shermine Hraoui, MC Hajjar and Grace Zakka.

Filming was shot by director Henri Bassil via Zoe Production with director of photography Pierre Mouarkech, producers Sami Chahine and Valerie Lahoud.

Post Production was done at VTR Beirut by editor Maria Malek. Music was composed by Philippe Khayat.