Moen have launched a campaign focused on the everyday nature of their faucets, encouraging consumers to consider the number of times each day they use faucets for routine tasks. The campaign, promoting the 90 degree faucets for kitchen and bathroom, focuses on Moen’s trusted performance, coupled with artful products. “The average family washes 11,680 dishes a year. Choose your faucet wisely. Moen. Buy it for looks, buy it for life.”
Two television commercials, “Brushing Teeth and Washing Dishes, were directed by director/graphic designer Geoff McFetridge, who created a reflective world using the surfaces of the faucet, literally making it the hero of the spots. He truly designed every aspect of the spots. From the beautiful dresses and the art in the “Brushing Teeth” spot to the graphic dish-print wallpaper and even the googly eyed cups in the “Washing Dishes” spot.
Click on the image below to play the Washing Dishes video in YouTube (HD)
Click on the image below to play the Brushing Teeth video in YouTube (HD)
For the print campaign, British photographer Dan Tobin Smith designed installations out of dishes, alarm clocks and other everyday objects to resemble the natural flow of water.
The Faucets Everyday campaign was developed at The Martin Agency by creative director John Norman, associate creative director/copywriter Anne Marie Hite, associate creative director/art director Amy Elkin, senior strategic planner Rad Tollet, account director Carey Ely, account executive Mary McGraw, agency broadcast producer Darbi Fretwell, agency junior producer Kate Wallace, print producer Jenny Schoenherr and art producer Wylie Moran.
Editor was Charlie Johnston at Lost Planet with assistant editor Patrick Fabrini.
Post production/visual effects were produced at Smoke & Mirrors, New York, by lead Flame artist Brian Benson, Flame assistants Sophia Avgousti and Ross Vincent, CG team Mike Donovan, Steve Parish, Wei Louie, Wei-Ting Duo, producer Barbara Kontarovich, colorist Ben Eagleton.
Principal actors were Garbriella Johansson (Brushing Teeth) and Hedi Tappis (Washing Dishes). Voiceover is Navi Rawat.
The print ads were produced by photographer Dan Tobin Smith with studio artist Midori Batton, art producer Wylie Moran, project manager Courtney Faudree.