Mitsubishi Outlander Obstacles

Mitsubishi is promoting the 2012 Mitsubishi Outlander GT in Brazil with the concept, “A Sports UV for someone who needs more than an SUV,” (Um esportivo para quem precisa mais do que um esportivo). The campaign premiered on July 29 with over 30 print advertisements, a 1 minute and 30 second television commercial, and digital presentations. The Obstaculos (Obstacles) commercial at the centre of the campaign features a vehicle driven with precision around a warehouse setting off symbols of a all rounder lifestyle.

Mitsubishi Outlander in Obstacles commercial

Click on the image below to play the Obstacles video in YouTube


The Obstacles ad was developed at Africa, Sao Paulo.

Filming was shot by director Carlão Busato via Hungry Man with executive producer Alex Mehedff, director of photography Russo Loyola, editor Andre Mello. Post production was done at Hungry Man and Átomo VFX.