Mitsubishi ASX CitySized Urban Species

Mitsubishi in Brazil is promoting the ASX sports utility vehicle in Brazil with an integrated advertising campaign featuring animals. A print advertising campaign presents the vehicle’s size with a crocodile and a hippopotamus blending into city streets. “The offroad citysized.” A television commercial, “Statues”, shows the ASX as a new species of 4×4, an urban species, followed by the urban lions, wolves and birds of the statue variety.

Mitsubishi ASX Wolf

Mitsubishi ASX Lion

Click on the image below to play the video.

Mitsubishi ASX Crocodile

Mitsubishi ASX Hippo


The Citysized campaign was developed at Africa, São Paulo, by chief creative officer Sergio Gordilho, executive creative director Flavio Waiteman, creative director/art director Humberto Fernandez, creative director/copywriter Rafael Pitanguy.

The Statues commercial team included creative director/copywriter Rafael Pitanguy, creative director/art director Humberto Fernandez, chief creative directors Sergio Gordilho and Flavio Waiteman, copywriters Ricardo Doll and Alexandre Abu, agency producers Daniela Andrade and Marcel Weckx, account team Marcelo Passos/ Carolina Barretto/ Fernanda Sierra, planners Pedro Cruz/ Marcia Nery/ Renata Lodi, media planners Luiz Fernando Vieira / Fabio Freitas/ Tony Arbex

Photography and retouching was by Platinum.

Filming for “Statues” was shot by director Carlão Busato via Hungry Man, with directors of photography Russo Loyola and Gustavo Hadba, editor Fernando Vidor.

Post production was done at Bitt Animation & VFX by VFX supervisors Franco Bittolo, Cristian Morales, executive producer Mariana Motta, production director Maité Colombatto, VFX producer Mauro Bittolo, Marcos Ferrari, CG project leader Leandro Pedrouzo, CG art director Fernando Sawa, matte painter Gabriel Romero, tracking artist Flavio Bianchi, modeling artists Evandro de Moraes, Mariano de Apellaniz, rigging artist Mauro Corveloni, texture/shade artists Mauro Corveloni, Leandro Pedrouzo, animators Ignacio Ochoa, Ariel García, lighting/render artists Leandro Pedrouzo, Leo Dobbins, compositors Pablo Zamparini, Nicolás Fernandez, Ancel Patterson.

Sound was produced at A9 Audio and Apollo 9