MINI Canada used Halloween this year as an opportunity to launch a one-size fits all MINI Cooper costume. The makeover, with the words “Even your car is dressing up as something hot. Happy Halloween!”, was taken to the streets of Toronto over Saturday and Sunday in five different locations. Photographs, as below, were published on the MINI Canada Facebook page.
The Mini Halloween Costume campaign was developed at TAXI 2 Toronto by creative director Lance Martin, copywriter Tal Wagman, art director Craig Ferguson, and print producer Tara Greguriuc.