Miller Lite Training for Tastepoints
Miller Lite is running “Tastepoints”, an advertising campaign featuring female Miller Liteguards who have what it takes to rescue men from unmanly choices over the summer. “Training” shows a sneak peek into the life of a Miller Liteguard in training. It takes a lot to be prepared to save men from ruining their summer with less taste, so these women are being trained by the best. A YouTube channel, is backing “www.tastepoints.com”, an online project starting on May 1st in 75 markets and runs through July.
The Training campaign was developed at Draftfcb Chicago by chief creative officer Rob Sherlock, group creative director Chuck Rudnick, creative directors Todd Durston and Berk Wassermanl and executive producer Rob Farber.