Miller Lite is running “Tastepoints”, an advertising campaign featuring female Miller Liteguards who have what it takes to rescue men from unmanly choices over the summer. “Training” shows a sneak peek into the life of a Miller Liteguard in training. It takes a lot to be prepared to save men from ruining their summer with less taste, so these women are being trained by the best. A YouTube channel, is backing “www.tastepoints.com“, an online project starting on May 1st in 75 markets and runs through July.
Click on the image below to play the Training video in YouTube (HD)
Click on the image below to play the Tastepoints video in YouTube (HD)
Click on the image below to play the Tastepoints Explanation video in YouTube (HD)
Click on the image below to play the Music Video in YouTube (HD)
Click on the image below to play the Academy Visit in YouTube (HD)
The Training campaign was developed at Draftfcb Chicago by chief creative officer Rob Sherlock, group creative director Chuck Rudnick, creative directors Todd Durston and Berk Wassermanl and executive producer Rob Farber.