Microsoft has launched a multi-product advertising campaign designed to showcase unique everyday experiences that can be realised through its latest products and services, Windows, Windows Phone, Xbox for Kinect and Office. The campaign includes activity across TV, digital and search and is rolling out globally across 35 countries including US, UK, France, Germany, Italy and Spain. The idea of the campaign is to demonstrate the connectivity of Microsoft’s suite of products and their integration into consumers’ everyday lives. In “Epic Share”, there’s some serious dad-dancing action thanks to the Kinect game Dance Central 2, which is then mercilessly captured and shared by the dad’s loving children using a combination of Windows Phone, Windows Live Movie Maker, Windows PC and SkyDrive. The ad, along with other recently released commercials such as Dog.pptx, features the tag line, “It’s a great time to be family”.
Click on the image below to play the Epic Share in YouTube (HD)
Click on the image below to play the Dot.pptx video in YouTube (HD)
The Multi-Product campaign was developed at Crispin Porter & Bogusky.