Micasa Chair With Your Name

Micasa, a furniture retail chain in Switzerland, is promoting its new catalogue with a personal offer. A lot of Micasa’s pieces of furniture have personal names. There‘s a bed called Tom, a table called Tina, a lamp called Marlene and a night table called Leon. And many more. The current offer, advertised on TV, billboard and online, offers 50% off articles to people with the same name as the furniture. Check out three commercials: “Marlene”, “Carlotta” and “Antonio Orlando”.

Micasa Marlene commercial


A checkout assistant is not too sure this Marlene is really a Marlene.


It’s a good day to be called Carlotta, when a tall dark and handsome guy brings you flowers.

Antonio Orlando

Having a passport with all your names in it is handy when you’ve hit the Micasa jackpot.

Micasa Credits

The Micasa campaign was developed at Spillmann/Felser/Leo Burnett, Zurich, by executive creative director Peter Brönnimann, creatives Pablo Schencke, Johannes Raggio, Matthias Fürst, Christian Bobst, account managers Andy Stäheli, Nino Zuberbühler, Carmen Jegge, art buyer Suzana Kovacevic.

Filming was shot by director Alex Feil via Pumpkin, Zurich.