Micasa, a furniture retail chain in Switzerland, is promoting its new catalogue with a personal offer. A lot of Micasa’s pieces of furniture have personal names. There‘s a bed called “Tom”, a table called “Tina”, a lamp called “Marlene” and a night table called “Leon. And many more. The current offer, advertised on TV, billboard and online, offers 50% off articles to people with the same name as the furniture. Check out three commercials: “Marlene”, “Carlotta” and “Antonio Orlando”.
The Micasa campaign was developed at Spillmann/Felser/Leo Burnett, Zurich, by executive creative director Peter Brönnimann, creatives Pablo Schencke, Johannes Raggio, Matthias Fürst, Christian Bobst, account managers Andy Stäheli, Nino Zuberbühler, Carmen Jegge, art buyer Suzana Kovacevic.