Micasa Chair With Your Name
Micasa, a furniture retail chain in Switzerland, is promoting its new catalogue with a personal offer. A lot of Micasa’s pieces of furniture have personal names. There‘s a bed called Tom, a table called Tina, a lamp called Marlene and a night table called Leon. And many more. The current offer, advertised on TV, billboard and online, offers 50% off articles to people with the same name as the furniture. Check out three commercials: “Marlene”, “Carlotta” and “Antonio Orlando”.
A checkout assistant is not too sure this Marlene is really a Marlene.
It’s a good day to be called Carlotta, when a tall dark and handsome guy brings you flowers.
Having a passport with all your names in it is handy when you’ve hit the Micasa jackpot.
The Micasa campaign was developed at Spillmann/Felser/Leo Burnett, Zurich, by executive creative director Peter Brönnimann, creatives Pablo Schencke, Johannes Raggio, Matthias Fürst, Christian Bobst, account managers Andy Stäheli, Nino Zuberbühler, Carmen Jegge, art buyer Suzana Kovacevic.