Micasa Chair With Your Name

Micasa, a furniture retail chain in Switzerland, is promoting its new catalogue with a personal offer. A lot of Micasa’s pieces of furniture have personal names. There‘s a bed called “Tom”, a table called “Tina”, a lamp called “Marlene” and a night table called “Leon. And many more. The current offer, advertised on TV, billboard and online, offers 50% off articles to people with the same name as the furniture. Check out three commercials: “Marlene”, “Carlotta” and “Antonio Orlando”.

Micasa Marlene commercial


The Micasa campaign was developed at Spillmann/Felser/Leo Burnett, Zurich, by executive creative director Peter Brönnimann, creatives Pablo Schencke, Johannes Raggio, Matthias Fürst, Christian Bobst, account managers Andy Stäheli, Nino Zuberbühler, Carmen Jegge, art buyer Suzana Kovacevic.

Filming was shot by director Alex Feil via Pumpkin, Zurich.