Mercedes-Benz is getting ready for the 2011 Formula 1 season with “Compliments”, a television commercial starring Nico Rosberg and Michael Schumacher, along with former world champion Mika Häkkinen. The humorous spot, set in an expensive restaurant, builds a sense of rivalry between the two Mercedes GP Petronas drivers, with bigger and better bottles of wine being wheeled out. The ad finishes with cans of Red Bull, courtesy of Mika Häkkinen.
Click on the image below to play the Compliments video in YouTube (HD)
“The new Formula 1 season gets under way on Sunday with the race in Melbourne, and the deck has been shuffled again,” explained Anders Sundt Jensen, Vice President Brand Communication Mercedes-Benz Cars. “The spot makes it clear, in a rather fun way, that motorsport is a way of life for our brand. In addition, it shows that we don’t admit defeat if at first we don’t achieve the goals we have set ourselves, but rather that we take up the challenge — both within our team, as well as united against our competitors.”
The Compliments ad was developed at Jung von Matt/Elbe, Hamburg.