Mercedes has released two commercials, “Unchained” and “Passing Through”, featuring the Mercedes-Benz 2012 C-Class C63 AMG and Mercedes-Benz 2012 C-Class C250. Both spots began airing during the US Open of Tennis.
Unchained features a Mercedes-Benz C63 AMG four-door set in a nighttime desert, clusters of chains strung from the car’s rear doors to nearby boulders. As the vehicle accelerates from a stop, the chains clang behind before drawing tight and yanking the rear doors off in a violent, slow-motion explosion of glass and steel. When the C63 spins to a halt, it has been transformed into a sleek two-door – the 2012 C-Coupe. Click on the image below to play the video in YouTube (HD)
In Passing Through, a Mercedes-Benz C250 power slides toward the camera in super slow motion. The camera passes through the passenger window and pans across the car’s redesigned dashboard in one seamless shot before exiting the driver’s side window to capture the Mercedes-Benz continuing its slide around a city street corner. Click on the image below to play the video in YouTube (HD)
The two spots were developed at Merkley + Partners by executive creative director Andy Hirsch, head of production Gary Grossman, associate creative director Kirk Mosel, copywriter Chris Landi, art director Sakib Afridi, senior producer Alex Kobak.
Post production was done at MPC by managing director Andrew Bell, producer Chris Harlowe, VFX supervisor/lead CG artist Dan Marsh, VFX Supervisor/Lead Flame artist Benoit Mannequin (Passing Through), VFX Supervisor/Lead Flame artist Jake Montgomery (Unchained), CG lighting and textures artist Fred Durand (Passing Through), CG artist Jessie Amadio (Passing Through), CG artistsIan Wilson, John Cherniack (Unchained), Nuke artists Lisa Ryan, Katerina Arroyo (Passing Through), Nuke artists Elliott Brennan, Katerina Arroyo (Unchained), Flame artist Jake Montgomery (Passing Through), Smoke artists Ben Davidson and Mark Holden (Unchained), and colorist Mark Gethin.