Mercedes-Benz Canada promoted the 2012 C-Class Coupe in Toronto recently with a car parked in front of a motion blurred wall, sidewalk, and billboard that read: “Looks fast. Even in park. The 450hp 2012 C-Class Coupe.” To complete the motion-blur illusion, real 3D models of a motion blurred fire hydrant, parking sign, and mailbox were created to be part of the street scene.
The Blur campaign was developed at BBDO Toronto, Canada by executive creative directors Peter Ignazi, Carlos Moreno, art director Jonathan Guy, copywriter Frank Macera , agency producer Kathie Hintsa , account directors Steve Groh and Adam Lang, account supervisor Diana Nelson, working with Mercedes-Benz Canada marketing VP Marc Moderke, national marketing communications manager Jay Owen, and classical marketing supervisor William Hart.
Photography and production were by Philip Rostron at Instil Productions and Hotsets Film. Event company was Newad Inc.