Mercedes is supporting the German team in the FIFA Womens World Cup football tournament, held in Germany 26 June – 17 July, with a television advertising campaign featuring coach Franz Beckenbauer and members of both the German womens and mens teams. The Gemeinsam Zum Stern (Together to the star) campaign shows Beckenbauer drumming up support for the two-time defending champions in the player’s tunnel, bringing a sense of urgency to a cheer squad led by German superstars such as Bastian Schweinsteiger, Lukas Podolski, Thomas Mueller. The women’s team walks down the tunnel to go onto the field. The campaign, online at the GemeinsamZumStern Facebook page, includes a collaborative approach to Germany’s national team anthem.
Click on the image below to play Together, the star – Beckenbauer’s speech in YouTube (HD)
Click on the image below to play the Viel Glück! (Good Luck!) commercial in YouTube (HD)
Click on the image below to play the Fan Anthem video in YouTube (HD)
Click on the image below to play the Jersey Exchange video in YouTube (HD)
Click on the image below to play the Start Signal video in YouTube (HD)
The GemeinsamZumStern campaign was developed at Jung von Matt/Alster, Hamburg.
Digital aspects of the campaign were produced at NeulandHerzer. Photography for the print campaign was by photographer Emir Haveric.