Model Environment, a new organisation of fashion models working on environmental and social causes, is running “Helene on Toilet Paper”, a PSA focusing on responsible use of paper and “Nina on Cleaning Products”, an equally camp commercial focusing on natural cleaning products. The Helene on Toilet Paper spot features model Helene Traasavic relieving her bladder on an open-air toilet in the middle of the forest as she dishes on how to avoid being wasteful with paper products. “Nina on Cleaning Products”, features Nina Smidt getting down on the floor to demonstrate the power of natural ingredients.
Click on the image below to play the Helene on Toilet Paper video in YouTube (HD)
Click on the image below to play the Nina on Cleaning Products video in YouTube (HD)
Editorial work was done by editor Brandon Beck and mixer Damon Trotta at Northern Lights, New York City.