McDonalds brought in “Proud Papa”, a commercial from April 2010, to show during the 2011 Super Bowl. The ad features two brown bears, father and son (Kevin), who head off to McDonald’s to celebrate a great school report. By McDonald’s we mean the closest car with passengers enjoying takeaways.
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The Proud Papa ad was developed at Leo Burnett Chicago by executive creative director John Montgomery, creative directors Reed Collins and Bob Winter, executive producer Denis Giroux, account director Bob Raidt, account supervisor Stephanie Solley.
Filming was shot by director Bryan Buckley via Hungry Man with executive producer Cindy Becker and line producer Mino Jarjoura.
Editor was Chris Franklin at Big Sky Editorial, New York, with executive producer Cheryl Panek and VFX producer Ryan Sears. Post production was done at Radar.
Sound was designed and arranged by John Binder at Another Country.