McDonalds in Germany ran “Package”, a television commercial designed to take a swipe at McDonald’s biggest rival. On the playground, a boy is treated badly by a group of older boys who come by every lunchtime to steal his McDonald’s lunch. One day he comes up with a clever idea to outsmart the bad boys.
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The Package ad was developed at DDB Tribal Group, Berlin, Heye & Partner, by chief creative officers Eric Schoeffler and Mathias Jahn, executive creative directors Bastian Meneses von Arnim, Markus Lange, copywriter Res Matthys, agency producer Sascha Driesang, account manager André Musalf, planner Thilo Ritz
Filming was shot by director/editor Sven Lützenkirchen via Hager Moss, Munich, with assistant Kai Siggelkow, producers Frances Rehn and Steff Schröder, assistant camera Nicole Müller, post production team Philipp Bartel, Julia Eberl, Julia Dobler, sound designers Stephan Moritz, Robert Dreiseitl, light designer Tim Harlinghausen, project manager Tina Bockeloh.
Media was handled by Björn Deuter and Mareen Naupert.