McDonald’s is advertising the McAloo Tikki burger and Fries in what has become a popular and controversial advertising campaign in India and the Philippines. The Boyfriend/Girlfriend (BF/GF) television commercial at the centre of the campaign features two young children sitting on a bench. The girl asks the boy if he would consider them boyfriend and girlfriend. He is not keen, saying that girlfriends demand too much. He changes his mind when she says that she’d be satisfied with a McAloo Tikki burger (India) or McDonalds Fries (Philippines). The Catholic Bishop’s Conference of the Philippines has slammed the ad, saying that it trivialises relationships.
Click on the image below to play the Indian version of BF/GF in YouTube (HD)
Click on the image below to play the Philippines version of BF/GF in YouTube (HD)
Girl: “Are the two of us boyfriend-girlfriend?”
Boy: “Because girlfriends are very demanding. I want this, I want that … It just doesn’t work.”
Girl: “But all I want is Mc Aloo Tikki …”
Boy: “Is that the case?” (girl nods)
Boy: “Then it’s ok!” (girl laughs)
Off-Voice: “Thankfully the Mc Aloo Tikki is available for only 25 Rs.”
Boy: “I’m lovin’ it”
Another ad from the same campaign has a young man meeting his girlfriend at the mall, only to discover she’s brought her little sister as well. Happily for him, her appetite can be appeased with an affordable McAloo Tikki burger and sundae.
Click on the image below to play the Sister video in YouTube (HD)
The Boyfriend/Girlfriend and Sister ads were developed at Leo Burnett India, Mumbai, by creative Nitesh Tiwari, agency producer Manoj Pillai, art director Pravat Mati, music director Rupert Fernandes.
Filming was shot by director Nitish Tiwari via Opticus, Mumbai, with producer Sanjay Shetty, director of photography Ravi Verman, casting director Mukesh Chhabra, line producer Jayraj Amin, production manager Ganesh Rasal, 1st art director Karthik Bhat, art director Sukirth Rao, stylist Reena Manavath and Ruchika Ittal.