McDonalds in the UK has launched “Cycling Santas”, a television commercial promoting the fast food restaurant’s new Christmas menu. The TV advert features people dressed as Santas and reindeers cycling to a McDonalds restaurant. The TV advert will be supported by press, outdoor and digital advertising. The festive menu includes an After Eight McFlurry, a festive pie and Deluxe burger and will be available until January.
Click on the image below to play the Cycling Santas video in YouTube (HD)
The Cycling Santas campaign developed at Leo Burnett London by executive creative director Justin Tindall, creative directors Tony Malcolm and Guy Moore, creatives Ed Morris and Andy Drugan.
OMD handled the media planning and buying.