Master Lock Protection

Master Lock combination locks are promoted as the way to deal with riots, rebellions and resistance in this print advertising campaign from South Africa. The numerals 1 through to 9 and 0 are acted out by riot police, space marines and knights. Click on the images below for full size views.

Master Lock Riot Police closeup

Master Lock Riot Police

Master Lock Space Marines

Master Lock Knights


The Protection campaign was developed at FoxP2, Cape Town, South Africa, by creative directors Justin Gomes and Andrew Whitehouse, art director/photographer Reijer van der Vlugt, copywriter Justin Osburn, and CG artist Egbert Westra.

Filed under: Master Lock, Print