Marwen is a Chicago-based not-for-profit organization that educates and inspires under-served youth through the visual arts. Each year, Marwen hosts the Paintbrush Ball, taking place this year on Saturday, June 4, from 6pm to midnight at the Marwen School in Chicago. Responsible for Marwen’s entire 2011 campaign and event design, Leo Burnett’s team met up with Marwen students in the studio to create the event collateral. From an alternating tiled website , to a graffiti-ed collage invitation, Burnett creative professionals brought the cause to life and guided young students in design basics, while offering advice and support in pursuing a creative career.
“Each student, alumni or faculty member will be assigned a section of the Paintbrush Ball 2011 poster (the poster is this year’s invitation to the event). The content for your specific section will be given to you but how you bring that content to life is up to you– it might be something you paint, sculpt, photograph, print, doodle, scrawl, perform, etc. The only rule is to make sure your piece corresponds conceptually to the original content you were given and that your piece can be captured in a photograph for the final poster. The front of the final poster will be comprised entirely of original artwork created by other Marwen students, alumni and faculty. The back of the poster will be the “boring” version of the information–showing how uninspiring life is without art. Your original piece will also be displayed in the gallery during this year’s Paintbrush Ball and will be auctioned off during the event.
The success of the Ball, like Marwen itself, depends on everyone taking part in a greater cause. Thank you in advance for your time & talent to make this year’s Paintbrush Ball one of the best!”
The Invite/poster was developed at Leo Burnett Chicago by creatives Susan Credle, Eric Routenberg and Sarah Block, designers Alisa Wolfson and Kine Ugelstad, with account managers Peter Diamond and Jennifer Klopf.