Marks & Spencer Christmas – Wish Upon a Star
Marks & Spencer, the British department store chain, is running Wish Upon a Star, its 2011 Christmas themed television advertising campaign featuring the X Factor finalists singing the Christmas song ‘When You Wish Upon A Star’. The 1940 song, “When You Wish Upon a Star”, from the Disney cartoon movie Pinnochio, was sung by nine finalists Craig Colton, Janet Devlin, Marcus Colins, Franky Cocozza, Little Mix, The Risk, Johnny Robinson, Kitty Brucknell and Misha Bryan. Unfortunately, after shooting the film, Cocozza’s involvement in a drug scandal led to his removal from the video. (Editor’s note – four versions were produced as the X Factor finalists were reduced to three).
Click on the images below to play the Marks & Spencer Christmas 2011 commercials in YouTube
Wish Upon a Star Credits
The Wish Upon A Star ad was developed at RKCR (Rainey Kelly Campbell Roalfe)/Y&R, London, by executive creative director Mark Roalfe, copywriter Pip Bishop and art director Chris Hodgkiss.