Marks & Spencer has launched its new Spring marketing campaign starring M&S models Dannii Minogue, Jamie Redknapp, V V Brown, Twiggy, Lisa Snowdon and Ana Beatriz Barros. The three-tiered campaign features a showpiece 50 second TV ad, along with product feature TV ads, press, outdoor and online execution.
Set to Michael Bublé’s “It had better be tonight” and inspired by the key seasonal trends for this Spring, the main TV ad shows the stars modelling for a magazine shoot in Miami. The nautical Star In Stripes look sees the girls modelling chic striped dresses and coats at a marina location with big shades, stylish hats and fabulous footwear the order of the day.
Have A Doris Day sees the M&S girls trying to ‘out-Doris’ each other in classic 50s inspired pieces. Play Your Wild Card features Dannii and V V working a fierce Glamazon look, as the girls race across a river on an air boat. The ad cuts to a glamorous pool party at dusk for the Oh So Sexy 70s look. Ana tries on stunning lingerie before making an appearance to join the other girls who are dancing the night away. The ad finishes with the line, ‘Only at Your M&S’. Click on the image below to play the video in YouTube (HD)
Click on the image below to play the Behind the Scenes video in YouTube (HD)
Innovation ads highlight technology built into M&S clothing not available from any other retailer. “Utterly Repellent Menswear” features Jamie Redknapp and his friends, wearing Stormwear suits, getting caught by garden sprinklers. Click on the image below to play the Stormwear video in YouTube (HD)
“Killer heels that don’t kill” features Lisa dancing the night away in Autograph Insolia heels. Insolia is an innovative technology designed to alleviate pain associated with wearing high heeled shoes. It works through a contoured insole that shifts weight from the forefront of the heel making high heels feels at comfortable as flats. Click on the image below to play the Insolia video in YouTube (HD)
Click on the image below to play the Ladder Resist Tights video in YouTube (HD)
Click on the image below to play the Two Cup Sizes video in YouTube (HD)
The Spring Issue campaign was developed at RKCR/Y&R, London, by creative partners Pip Bishop and Chris Hodgkiss, creative director Mark Roalfe, business director Lucy Valpy, account director Kate Uniowski, account manager Katey-Ellen Price, agency producer Sally Pritchett, account planner Lori Meakin, working with Marks & Spencer executive director marketing Steve Sharp, head of marketing: womenswear and children Denise Posner, marketing manager Jill Bainbridge.
Filming was shot by director Vaughan Arnell via Crossroad Films and Stink with typographer Jason Hyde. Post production was done at The Moving Picture Company by producer Paul Branch. Audio post production was done at Wave Studios, London.
Media was planned by Katherine Baker at Walker Media.
Cast include Twiggy, Dannii Minogue, Ana Beatriz Barros, Lisa Snowden, VV Brown.