MANKIND is a grooming studio for men in Toronto founded by Jason Culala and Noel Naguiat. They’ve released “Suspect Description”, a television commercial set in Sak’s Fine Food Store. Two police follow up a report of a burglary, receiving in-depth detailed analysis of the suspect’s hair.
Click on the image below to play the video in YouTube (HD)
Mankind’s marketing campaign was developed at Cossette, Toronto, by creative director Daniel Vendramin, art director Greg Kouts, copywriter Anthony Atkinson and producer Colleen Floyd.
Filming was shot by director Patrick Sherman via Suneeva, Toronto. Editor was Griff Henderson at PosterBoy Edit, Toronto. Online work was done at Crush, Toronto. Audio production was done at Eggplant, Toronto. Telecine was produced at Alter Ego, Toronto.