Mammoth Supply Company, a Fonterra brand, promoted coffee and chocolate flavoured iced milk in Australia with “Brick Footy”, an advertising campaign targeting NRL supporters during the finals season in September. A television commercial shows a group of men playing rugby league with a solid brick instead of a football. The campaign also includes radio, outdoor, PR, digital, point of sale advertising, along with an extensive sampling program.
Click on the image below to play the Mammoth Brick Footy video in YouTube (HD)
The Brick campaign was developed at CumminsRoss, Melbourne, by copywriter Sean Cummins, art director Jason Ross, agency producer Susannah George, and account manager Amanda Kramer.