Magic Form Fig Leaf

Magic Form, a lingerie company in Turkey, is using a fig leaf to convey the sense of freedom associated with its brand. In a reference to Eve in the Garden of Eden, the text reads, “Feel like you are the only woman in the world.” (Dünyadaki tek kadin sizmissiniz gibi hissedin).

Magic Form fig leaf


The fig leaf campaign was developed at McCann Erickson Istanbul by creative director Hakan Yegen, art director Firat Yildiz, copywriter Yavuzhan Gel, account manager Isil Uygur, with stock photography retouched by Firat Yildaz.

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