Lynx Effect Rules to Rugby
Lynx is promoting an awareness of rugby union rules in Australia and New Zealand with Rules to Rugby, featuring the Lynx Minxes dressed in yellow (Australia) and black (New Zealand). There are two versions, one with Australian victory, the other with the women in black taking all. As expected, Rules to the Game: Episode 1 Rugby features gratuitous slow motion male fantasy shots while a male narrator explains scoring points over 80 minutes through carrying, passing and kicking, along with details on tackles, scrums, line outs, rucks and mauls.
Click on the image below to play the video in YouTube
The Rules to Rugby campaign was developed at Soap Creative, Sydney, by creative director Bradley Eldridge, copywriter Michael Hughes, and account director Josh Hunt.
Filming was shot by director/editor Josh Logue via Mathematics, Sydney, with director of photography Alexis Korin Castagna, visual effects producer Sam Keene, fashion stylists Marea Fowler and Hillary Daniels.