Unilever is presenting Lynx Excite and Axe Excite as the nadir of angels in “Angels Will Fall”, a television, ambient and interactive advertising campaign. Set to the theme tune of the ‘Fallen Angels’ version of ‘Sexy Boy’ by Air, the provocative 30 and 60 second adverts show the residents of a picturesque European town going about their business when suddenly a bevy of beautiful winged angels fall from the sky and search out the gorgeous young man who has captivated them by using Lynx Excite for the first time. The Fallen Angel Facebook game invites players to answer questions about Facebook friends in a bid for a chance to party in real life with English model Kelly Brook. Lynx Excite was promoted in two augmented reality “ambushes” in Victoria Station, London, and the Birmingham Bullring. Once people stepped inside the special Lynx Excite box, each of the Lynx Angels would fly down and greet them. On the Netherlands Axe site, young men were invited to compete for a chance to live in “Heaven on Earth” with three winged models.
Click on the image below to play the Angels Will Fall in YouTube (HD)
Click on the image below to play the behind-the-scenes video in YouTube (HD)
In the UK Unilever commissioned a number of artists to draw their particular versions of angels. Click on the image below to play the Copyright Graffiti video in YouTube (HD)
Click on the image below to play the Miss Led commissioned canvas video in YouTube (HD)
Click on the image below to play the Victoria Station Ambush video in YouTube (HD)
Click on the image below to play the Heaven on Earth video in YouTube (HD)
Click on the image below to play the Kelly Brooks Facebook Invite video in YouTube (HD)
See the Google Maps driven campaign designed for Ireland, in which an angel appears to drop from the skies to any street address entered in a banner ad.
The Angels Will Fall campaign was developed at BBH London by creative director Dominc Goldman, creatives Hugo Bierschenk and Dean Woodhouse, account director Keir Mather, agency producers Davud Karbassioun and Chris Watling.
Editor was Bill Smedley at Work Post, with editorial assistant Saam Hodivala.
Post-Production was done at The Mill, London, by executive producer Stephen Venning, VFX producer Matt Williams, shoot supervisors Rob Holmes and Cedric Nicolas-Troyan, 2D lead artist Richard Roberts, 3D lead artist James Sindle, 2D artists Ilia Mokhtareizadeh, 3D artists Adam Burnett, Adam Droy, Alexandra Gasztowtt, Can Y Sanalan, Chris McDonald, Dave Gibbons, Harry Wormald, Jimmy Kiddell, Michael Chapman, Michael Hunault, Robert Holmes, Ross Urien, Tom Bolt, matte painters Dave Gibbons and Can Y Sanalan, colourist Adam Scott, art department Jimmy Kiddell and Ross Urien, with smoke versioning and mastering by Robin McGloin.
The Augmented Reality campaign in British railway stations was developed by Mindshare Invention, was filmed by Mind’s Eye Media and delivered by Mindshare Invention and Grand Visual.
Music is “Sexy Boy” by Air.