Lukafe Intense or Without Caffeine
CasaLuker in Colombia ran a print advertising campaign contrasting the effects of its Lukafe Intenso brand and the decaf version, Lukafe Sin Cafeina. A decaf drinking voyeur misses all the action when a Lukafe Intense drinking woman reveals all. A Lukafe Intense drinking prisoner sneaks past a sleeping prison guard. A sleeping astronomer misses the moment while a local farmer, kept awake on Lukafe Intense, spots the UFO. Voyeur and Prison won a Silver Outdoor Lion at Cannes International Festival of Creativity 2011.
The Lukafe campaign was developed at Sancho BBDO, Bogota, by chief creative officers Giovanni Martinez and Hugo Corredor, creative directors Andrés Norato and Claudia Murillo, art directors Claudia Murillo/Juan Camilo Hernández, copywriter Andrés Norato, account manager Juanita Mejía, with illustration by Zoom Desarrollos Digitales, Buenos Aires, and retouching by Oscar Alfonso Romero.
Here’s the original art from Zoom Desarrollos Digitales.