Luerzers Creativity For Sale
Slavik Fokin, a Ukraine copywriter hunting for a job, has set up Luerzer’s Archive Signed By Me, a creativity auction online at luerzersarchivesignedby.me. Fokin is selling an issue of Lürzer’s Archive magazine with a campaign for Consilium Medicum (Mona Lisa, Bathsheba, The Straw Hat), featuring his work. Bidders at the auction have to offer not just money, but a monthly salary together with a job for the copywriter.
The Creativity For Sale site was developed by Slavik Fokin, Kiev, Ukraine, with photographer To Klu.
The Consilium Medicum campaign was developed at Twiga, Kiev, by copywriter Slavik Fokin, art director Slava Znamin, illustrator Tatiana Shevchenko and graphic designer Marina Dyachenko, with original art by Leonardo da Vinci (Mona Lisa), Rembrandt Harmenszoon van Rijn (Bathsheba at her bath) and Peter Paul Rubens (The Straw Hat).