L&P Doing Nothing Much

There’s nothing much like L&P when you’re doing nothing much. That’s the line taken by Lemon & Paeroa marketers at Coca Cola Amatil in New Zealand, working with Ogilvy Auckland. A campaign launched in October 2010 began with a television commercial featuring five guys who gather to drink L&P while they do “nothing much”. The marketing push has gone online at the Lemon & Paeroa Facebook page with the “Nothing Much Status Updater” and “Nothing Much Memory Game“, and more informally, the Nothing Much Event between 10 am and 3 pm on February 13.

L&P Nothing Much Status Updater

L&P Nothing Much Status Updater

Click on the image below to play the video.


The Nothing Much campaign was developed for Coca Cola Amatil at Ogilvy Auckland by executive creative director Damon O’Leary, creatives James O’Sullivan and Adam Barnes, senior copywriter Ben Pegler, digial creative director Greg Whitlam, creative group head Darran Wong-Kam, agency producer Jane Mill, head of planning Rupert Price, strategic planner Anna Gunnell, client service director Nikkie McKelvie, account director Saya Tran, senior account manager Posey Wall, account executive Katie Grove, with designer Sam Cox and graphics team Martin Spencer and Trajano Leydet.

Filming was shot by Steve Saussey via Film Construction with producer Ron Redel, editor Jonathan Venz, typographer Sam Cox. Sound and music were produced at Liquid Studios.