US home hardware store chain Lowe’s has launched “Lights Across America”, a Christmas-themed television commercial featuring a large ball of Christmas lights bringing people together across the country. We see various people in different cities and locations throughout the US using this same string of lights to decorate their homes and communities. Music is “Shine for Me” by Camera Can’t Lie.
Click on the image below to play the Lights Across America video in YouTube (HD)
The Lights Across America campaign was developed at BBDO New York, by chief creative officer David Lubars, executive creative director Wil Boudreau, art director Jake Blumenau, copywriter Geoff Bentz, agency executive producer Kevin Wilson, assistant producer Zubin Simpson and executive music producer Loren Parkins.
Filming was shot by director Dave Meyers via @Radical.Media, Los Angeles, with director of photography Marcelo Durst, executive producer Jim Bouvet, producer Scott Cunningham, director of photography Danny Hiele, production designer Bernadette Dus.
Editor was Merritt Duff at The Cutting Room Films, New York, with assistant producer Kelvin Tso, producer Eytan Gutman.
Post production was done at MassMarket, New York, by executive producer Nancy Nina Hwang, producer Katie Boote, associate producer Giselle Bailey, VFX supervisor/lead compositor Todd Sarsfield, Flame artists Hyunjeen Lee and Jamie Scott, and matte painter Tim Regan.
Colorist was Dave Hussey at Company 3, Los Angeles.