Lotto What Would You Do?

The National Lottery UK is running four television commercials asking the question, “What Would You Do?”, Monkey Sanctuary sees a generous Lotto winner donate their stash to a sanctuary in order to give the animals five-star luxury. Rocket sees a father take Guy Fawkes night to a whole new level of neighbourly competitiveness. Bath sees a kooky woman install a supposedly serene bathtub into her stretched limo. Robot centres on a lotto winner who’s too pampered to dress himself. Not what you’d do? What would you do with a Lotto jackpot? The campaign connects to the National Lottery Facebook page.

Lotto Robot


Click on the image below to play the Monkey Sanctuary video in YouTube (HD)

Click on the image below to play the Monkey Sanctuary Behind The Scenes video in YouTube (HD)

Click on the image below to play the Bath video in YouTube (HD)

Click on the image below to play the Bath Behind the Scenes video in YouTube (HD)

Click on the image below to play the Rocket video in YouTube (HD)

Click on the image below to play the Robot video in YouTube (HD)

Credits

The “What Would You Do?” campaign was developed at AMV BBDO, London, by creatives Ian Gabaldoni and Richard Baynham, agency producer Yvonne Clayton.

Filming was shot by Traktor via Partizan, London, with producer David Stewart.

Post production was done at Framestore, London, with colorist Steffan Perry, creative director/VFX supervisor Mike McGee, 3D lead Simon French, lead animator Nigel Rafter.

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Location UK UK

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