L’Oréal Paris is running an online video campaign bringing new life to the “Men Expert” project. Online at www.menexpert.co.uk and facebook.com/TheExpert, the campaign introduces us to a man so confident in his appearance he can handle all your questions and resist airbrushing. The first of five videos, “How to the Perfect Facebook Profile Picture”, shows us how the expert does it. Clearly a new line to take after the Julia Roberts airbrushing fiasco.
Click on the image below to play the Facebook Profile video in YouTube (HD)
Click on the image below to play the How To Choose an App video in YouTube (HD)
Click on the image below to play the How to Pick a Lock video in YouTube (HD)
The Men Expert campaign was developed at VCCP, London, by copywriter Colin Byrne, art director Jim Capp, planner Simon Gregory and agency producer Will Edridge. Media was handled by ZenithOptimedia.