Logitech is running a television advertising campaign, “Lonely Eye”, promoting the launch of Revue, a device that brings GoogleTV into people’s homes. A one-eyed flatscreen television waddles about a suburban home, causing mischief when his family continuously ignores him in favor of other electronic gadgets.
Click on the image below to play the Lonely Part 1 video in YouTube (HD)
Click on the image below to play the Lonely TV Part 2 video in YouTube (HD)
Click on the image below to play the Lonely TV Part 3 (Removed) video in YouTube (HD)
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Click on the image below to play the Lonely TV Part 5 video in YouTube (HD)
The Lonely TV campaign was developed at Teak by director Greg Bell, editor Julie Drazen, assistant editor Jeff Lopus, VFX artists Ken Ackerman, Brian Rulupaugh and Mark Everson, colorist Mark Everson, executive producer Greg Martinez and producer Emily van Nierop.
Bell shot the campaign with an eye for VFX components. TEAK’s team created front and back TV suits for an actor to wear around his legs in shooting, and then digitally removed the actor’s upper body in post. The end product is a TV that appears as a box with a pair of stump legs and a screen that continually shifts between a giant grin and an enormous emotive eye, both of which TEAK added in CG post.