Lide, the dating site run by Seznam in the Czech Republic, is featured as bad news for inflatable sex dolls in “Klara”, a cinema commercial released this month. Klara (Kláry), a sex doll in a happy relationship, is devastated to find that her boyfriend is cheating on her with a real girl. The story is flashed back as Clara falls from her apartment to the ground below. The ad ends with an obvious truth: It’s easy to find a real date on www.lide.cz.
Click on the image below to play the Klara video in YouTube (HD)
The Klara ad was developed at McCann Erickson Prague by creative director Tomas Otradovec, art director Stefan Suchy, copywriters Stefan Suchy and Tomas Otradovec, agency producer Roxana Pfeffermanova, account supervisor Martina Voprsalova, advertiser’s supervisor Martin Samal, account manager Lucie Srbkova.