Lide Klara Inflatable End

Lide, the dating site run by Seznam in the Czech Republic, is featured as bad news for inflatable sex dolls in “Klara”, a cinema commercial released this month. Klara (Kláry), a sex doll in a happy relationship, is devastated to find that her boyfriend is cheating on her with a real girl. The story is flashed back as Clara falls from her apartment to the ground below. The ad ends with an obvious truth: It’s easy to find a real date on

Lide Klara commercial

Lide Klara commercial
Lide Klara commercial


The Klara ad was developed at McCann Erickson Prague by creative director/copywriter Tomas Otradovec, art director/copywriter Stefan Suchy, agency producer Roxana Pfeffermanova, account supervisor Martina Voprsalova, advertiser’s supervisor Martin Samal, account manager Lucie Srbkova.

Filming was shot by director Michael Wong via Bistro Films with director of photography Mark Bliss, producer Jirka Ptacek and editor Filip Malasek at Robota.

Post production was done at UPP, Prague, and Mirage, Prague.

Sound was designed at Soundsquare. Music is by Petr Malasek.