Lide Klara Inflatable End
Lide, the dating site run by Seznam in the Czech Republic, is featured as bad news for inflatable sex dolls in “Klara”, a cinema commercial released this month. Klara (Kláry), a sex doll in a happy relationship, is devastated to find that her boyfriend is cheating on her with a real girl. The story is flashed back as Clara falls from her apartment to the ground below. The ad ends with an obvious truth: It’s easy to find a real date on www.lide.cz.
The Klara ad was developed at McCann Erickson Prague by creative director/copywriter Tomas Otradovec, art director/copywriter Stefan Suchy, agency producer Roxana Pfeffermanova, account supervisor Martina Voprsalova, advertiser’s supervisor Martin Samal, account manager Lucie Srbkova.
Sound was designed at Soundsquare. Music is by Petr Malasek.