LG Wink Express Yourself

LG is promoting the Wink mobile phone with a series of three television commercials, “End of the World” and “Sleep”, each with the tag line, “Express Yourself”. Fantastic imagined scenarios reveal the drama behind simple text messages sent by young adults on their LG Wink phones.

LG End of the World commercial

Click on the image below to play the End of the World video in YouTube

Click on the image below to play the Sleep video in YouTube


The LG campaign was developed at Y&R Singapore by senior copywriter Adam Miranda, senior art director Chiew Chiew Neo, TV producer Michael Kan

Filming was shot by director Tim Bullock via Prodigy Films with director of photography Geoffrey Hall, executive producer Jonathan Samway and producer Kate Sawyer.

Editor was Adam Wills. Post production was done at Fin Design.

Sound was produced at Song Zu.