LG is promoting the Wink mobile phone with a series of three television commercials, “End of the World” and “Sleep”, each with the tag line, “Express Yourself”. Fantastic imagined scenarios reveal the drama behind simple text messages sent by young adults on their LG Wink phones.
Click on the image below to play the End of the World video in YouTube (HD)
Click on the image below to play the Sleep video in YouTube (HD)
The LG campaign was developed at Y&R Singapore by senior copywriter Adam Miranda, senior art director Chiew Chiew Neo, TV producer Michael Kan
Sound was produced at Song Zu.