LG Solardom 6 Times Hotter
LG is promoting the new Solardom oven in Brazil as “6 Times Hotter” in a print advertising campaign set in hell. A cow, chicken and fish find themselves in desperate situations, grasped by the minions of an overheated hell, inspired by Dantes’ Inferno and Bosch’s Last Judgement. Not great for the vegetarians.
The 6 Times Hotter campaign was developed at Y&R, São Paulo, Brazil, by executive creative director Rui Branquinho, creative directors Flávio Casarotti, Sérgio Fonseca, art director Kleyton Mourão, copywriter Roberto Kilciauskas, agency producer Monica Beretta, with illustration by Open The Door, Sao Paulo.