LG is promoting the LG Optimus 3G phone in Brazil with an advertising campaign focusing on 3D vision. Two print advertisements show giant eyeballs as settings for circus and wedding fun. “Cyclops”, a television commercial, shows one-eyed optometrists who discover the marvels of the 2-lens camera on the Optimus.
Click on the image below to play the Cyclops video in YouTube (HD)
The 3D eyes campaign was developed at Y&R Sao Paulo by creative chief officer Rui Branquinho, creative directors Flávio Casarotti, Victor Sant’Anna and Jorge Iervolino, copywriter Roberto Kilciauskas, art director Kleyton Mourão, art buyers Monica Beretta, Stephanie Wang, agency producers Elaine Carvalho and Rodrigo Cassino (print) and Nicole Godoy (TV), account directors Valéria Ordonhez and Sandra Borges, account planners Rafael Rossi, João Gabriel, David Laloum and Julia Altenhofen, media team Gustavo Gaion, Gabriela Ben David and Rafael Leal, account planners David Laloum, João Gabriel, Rafael Rossi.
Filming was shot by directors Nando Cohen and Mateus De Paula Santos via Lobo Filmes and Vetor Zero with director of photography Lito Mendes da Rocha, producers Sergio Salles and Alberto Lopes, production manager André Rosa. Sound was produced by Waldo Denuzzo.